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Updated: Sep 05, 2026

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SAP C_C4H260_01 Exam Description:

The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.

SAP C_C4H260_01 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain the concept of the marketing calendar
  • Setup Marketing Permissions Checks and configure workflows for business objects
Topic 2
  • Explain the concept of campaign categories and their actions
  • Campaign and Journey Orchestration
Topic 3
  • Lead- and Account-Based Marketing
  • Outline the options for extensibility
Topic 4
  • SAP Commerce Cloud etc. Additionally know how to monitor integration errors
  • Explain varous extensibility options and ways to implement them
Topic 5
  • Describe Contact to Lead-Opportunity process
  • Explain the option for anonymizing contact information
Topic 6
  • Explain the data model and how to enhance the data model
  • Explain the Account Based marketing process as well as the process of defining a new lead stage
Topic 7
  • Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer
  • Explain the technical foundation of segmentation
Topic 8
  • Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports
  • Outline the offer recommendations, product recommendations
Topic 9
  • Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management
  • Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports

Reference: https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

SAP C_C4H260_01 Exam Overview:

Certification Vendor:SAP
Exam Name:SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Exam Number:C_C4H260_01
Passing Score:59% / 48 out of 80
Exam Duration:180 minutes
Exam Format:Multiple Response, Multiple Choice
Available Languages:English
Exam Price:$550 USD / €470 EUR (varies by region)
Real Exam Qty:80
Certificate Validity Period:5 years
Related Certifications:SAP Certified Application Associate - SAP Marketing Cloud
Recommended Training:SAP Education Official Courses
SAP Learning Journey: SAP Marketing Cloud Implementation
Exam Registration:SAP Training Shop
SAP Certification Hub
Sample Questions:SAP C_C4H260_01 Sample Questions
Exam Way:Online proctored or onsite at SAP Authorized Testing Centers
Pre Condition:No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud
Official Syllabus URL:https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

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