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GCCC SCMP Exam Overview:

GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a key message document that is aligned with the prospectus.
B) Create a comprehensive Q&A anticipating all potential questions.
C) Consult with company counsel, the underwriters, and the underwriters' counsel.
D) Decline all interviews until the initial public offering has concluded.

2. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Source stock photos that would imply strong organizational diversity.
B) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
C) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
D) Collect information about the organization's diversity practices and metrics and share with employees.

3. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Randomization
B) Flighting
C) Pulsing
D) Continuity

4. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
B) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
C) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
D) Spun content is a form of plagiarism.

5. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
B) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
C) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
D) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

Solutions: