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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
D) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

2. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Send an Email" button.
B) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C) Use the Salesforce Mobile App "Add to Nurture" button.
D) Use the Salesforce "Add to Nurture" button.

3. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
B) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

4. What is true about the Salesforce connector [Choose two answers]

A) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

5. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Create new custom fields and populate field values
B) Permanently delete prospects
C) Assign prospects to an existing user
D) Undelete matching prospects from the Recycle Bin

Solutions: