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Updated: Nov 07, 2026
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Passing Score: | Not publicly disclosed |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple choice |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Certificate Validity Period: | Typically 3 years |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Duration: | 105 minutes |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 2: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 4: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 5: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
- A. Use the ID Segment API
- B. Use the ID Types REST API
- C. Use the Ping API
- D. Use the Audience Grant API
Correct Answer: C 🗳️
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The click-through URL must be added to the Media Click tag.
- B. The DoubleClick Campaign Manager macros are different for every creative.
- C. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- D. The BlueKai Site ID is different for every Media Click tag.
Correct Answer: C 🗳️
You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
- A. Full agency control
- B. Horizontal regional empowerment
- C. A global DMP nerve center
- D. A global template with local nuances
- E. A single seat shared by all regions
Correct Answer: C 🗳️
Identify the dependencies and data sources for a local campaign.
- A. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
- B. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
- C. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
- D. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
- E. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
Correct Answer: B 🗳️
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
- A. bk_addEmailHash
- B. bk_addPhoneHash
- C. bk_addNameHash
- D. bk_addZipHash
- E. bk_addAddressHash
Correct Answer: A,B 🗳️
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