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Updated: Aug 27, 2026
No. of Questions: 106 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | AP-212 |
| Certificate Validity Period: | Unlimited (no expiration) |
| Passing Score: | 68% |
| Exam Price: | $200 USD |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Multi-Select |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Platform App Builder |
| Sample Questions: | Salesforce AP-212 Sample Questions |
| Exam Way: | Online proctored exam (available at testing centers or via remote proctoring) |
| Pre Condition: | Recommended: Salesforce Administrator certification and hands-on experience with Loyalty Management |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/loyaltymanagement |
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Management Fundamentals | 15% | - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures - Describe the core concepts of loyalty management |
| Points and Rewards Management | 20% | - Configure reward types and catalogs - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules |
| Member Management | 20% | - Manage member enrollment and registration - Create and manage loyalty program members - Implement member lifecycle stages - Configure member tiers and benefits |
| Analytics and Reporting | 10% | - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features |
| Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Design tier structures and qualification criteria |
| Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
Question 1
A company has recently rolled out the Loyalty Program in the production environment. The Loyalty Manager is unable to edit any Loyalty Management objects.
What permission set license is required to edit the Loyalty Management Objects?
A. Data Pipelines Base User
B. CLAAnalytics Base Admin
C. Loyalty Management
D. CLAAnalytics Base User
Question 2
A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?
A. Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
B. Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
C. Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
D. Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
Question 3
When implementing Analytics for Loyalty, what are the three steps to turn on analytics and dashboards?
A. Assign Analytics for Loyalty User Permissions.
B. Install CRM Analytics package
C. Schedule dataflow for the analytics
D. Create standard Salesforce reports and dashboard
E. Create an App using existing templates
Question 4
A Loyalty Management Consultant recently created a new analytics app, but users cannot access the app.
Which two statement correctly describes how to grant proper access on the user details page
A. Assign user access to the analytics for Loyalty role.
B. Assign access by checking CRM Analytics plus user
C. Assign user access to permission sets for analytics for Loyalty.
D. Assign the user the analytics profile for analytics for Loyalty.
Question 5
Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
A. Contact, Account, and Opportunity
B. Contact Loyalty Program Member, and Loyalty Member Tier
C. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
D. Voucher Definition, products, and Loyalty Member Tier
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: A,B,C | Question 4 Answer: A,C | Question 5 Answer: B |
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