Passing exam with JB-101 latest training materials
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Updated: Aug 07, 2026
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Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Exam Format: | Multiple-choice, Multiple-select |
| Exam Duration: | 90 minutes |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Passing Score: | 65%-70% |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Marketing Cloud Consultant Marketing Cloud Administrator |
| Real Exam Qty: | 55-60 |
| Recommended Training: | Trailhead: Manage Campaigns with Journey Builder Salesforce University Journey Builder Training |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/jb-101 |
Salesforce JB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Monitoring and Optimization | 8% | - Journey Analytics and Reporting - Troubleshooting Common Issues |
| Journey Builder Fundamentals | 25% | - Access Permissions and Security - Overview of Journey Builder - Architecture and Data Model |
| Entry Sources and Audience | 25% | - Data Extensions and Contact Builder - Entry Events and Triggers - Segmentation and Filtering |
| Journey Activities and Logic | 30% | - Message Activities: Email, SMS, Push - Flow Control: Wait, Decision, Split - Update Contact and External API |
| Testing, Validation and Deployment | 12% | - Preview and Test Mode - Activation and Versioning - Validation and Error Handling |
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