Passing exam with MC-202 latest training materials

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Updated: Aug 22, 2026

No. of Questions: 162 Questions & Answers with Testing Engine

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Salesforce MC-202 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Email Specialist Exam
Exam Number:MC-202
Exam Format:Multiple Choice, Multiple Select
Exam Duration:90 minutes
Exam Price:$200 USD
Certificate Validity Period:1 year (maintenance required annually)
Passing Score:65%
Related Certifications:Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Consultant
Available Languages:English, Japanese, French, German, Spanish
Real Exam Qty:60
Recommended Training:Salesforce Marketing Cloud Email Specialist Study Guide
Trailhead Marketing Cloud Email Specialist Trailmix
Exam Registration:Salesforce Certification Registration
Kryterion Webassessor
Sample Questions:Salesforce MC-202 Sample Questions
Exam Way:Online proctored or onsite via Kryterion testing centers
Pre Condition:No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Tracking and reporting tools
- Email performance metrics
Subscriber and Data Management- Subscriber lifecycle and data extensions
- Data import, segmentation, and contact management
- Subscription management and preferences
Content Creation and Delivery- Email Studio and content builder usage
- Templates and AMPscript basics
- Dynamic content and personalization
Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals
Email Marketing Best Practices- Compliance (CAN-SPAM, GDPR concepts)
- Email deliverability fundamentals
- List hygiene and engagement strategies

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Transactional Send
C) Single Send


2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Journey Builder Sends
B) List Unsubscribes
C) Publication Lists


3. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Configure Eastern Content Tagging to automatically tag stock art.
C) Select categories and content type from the import dropdown when importing images.


4. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Engagement Split
B) Behavioral Trigger
C) Wait Until Event


5. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Add an Auto-Suppression list to the defaultsender profile.
B) Configure Auto-Suppression list for the Commercial classification.
C) Add subscribers to the Account opt-out list.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: A
Question # 4
Answer: C
Question # 5
Answer: B

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