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Updated: Aug 22, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 90 minutes |
| Exam Price: | $200 USD |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Available Languages: | English, Japanese, French, German, Spanish |
| Real Exam Qty: | 60 |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Study Guide Trailhead Marketing Cloud Email Specialist Trailmix |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals - List hygiene and engagement strategies |
1. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?
A) Multi-Step
B) Transactional Send
C) Single Send
2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A) Journey Builder Sends
B) List Unsubscribes
C) Publication Lists
3. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
A) Import a metadata tag index for the stock art so the images are searchable
B) Configure Eastern Content Tagging to automatically tag stock art.
C) Select categories and content type from the import dropdown when importing images.
4. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
A) Engagement Split
B) Behavioral Trigger
C) Wait Until Event
5. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
A) Add an Auto-Suppression list to the defaultsender profile.
B) Configure Auto-Suppression list for the Commercial classification.
C) Add subscribers to the Account opt-out list.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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