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A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A. Start new social media accounts to target the new demographic.
• B. Ask community members to create a post and tag several friends.
• C. Run targeted ads across all the platforms that the brand uses.
• D. Comment on competitor posts so that their community learns about the new line.
• E. Invite fashion influencers to promote the new line during a live launch.

An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

• A. Define partnership criteria with key food and beverage influencers
• B. Decide on the target audience and which platforms to use to reach them
• C. Determine launch goals and milestones to achieve
• D. Review existing channel performance and replicate strategy

A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

• A. Provide discount codes to community members who buy early bird tickets
• B. Reach out privately to community members who might be interested in attending
• C. Post a link to the event website with a daily reminder to purchase
• D. Schedule event speakers to host Q&As in the community leading up to the event

A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

• A. Survey members for positive community experiences to share with the CEO
• B. Determine if members of the group are more likely to retain their monthly membership
• C. Document the number of members and engagement statistics for the CEO to review
• D. Post a poll in the community asking members if the company should close the group

The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?

• A. Remove the comment with the appropriate rule and explain possible disciplinary actions.
• B. Block the member from the group to avoid the subject.
• C. Invite other members to clarify that the question has been answered.
• D. Reach out privately to the member to ask if responses from the team are unclear.