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Facebook Certified media buying professional Sample Questions:

1. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPM
B) CPC
C) Reach
D) Frequency
E) Brand Lift

2. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should research people connected to your Fan Page.
B) You should upload a customer database and analyze their behaviors.
C) People who have viewed a view post on your Fan Page.
D) You should research all users on Facebook with certain characteristics that match your target market.

3. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) Install the Facebook pixel helper and make sure your pixel is detected
B) You need to run dynamic ads for the pixel to detect your Product Catalog
C) Create a new Facebook pixel and install the new pixel on your site
D) Go to the Product Catalog Preference API and troubleshoot your pixel
E) Go to your Business Manager and associated your pixel with the Product Catalog.

4. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Change optimization from custom conversions to value optimization.
B) You should increase attribution window to 7 days.
C) Run retargeting campaigns to people who have made purchased in the past 10 days.
D) Delete all remarketing campaigns

5. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) Reach and frequency
B) Auction optimized for brand awareness
C) Auction optimized for video views
D) Auction optimized for reach
E) TRP buying

Solutions: