Passing exam with MCE-Admn-201 latest training materials
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Updated: Aug 07, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Exam Format: | Multiple-choice, Multi-select, Scenario-based |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Developer Salesforce Certified Marketing Cloud Consultant |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Available Languages: | English, Japanese |
| Passing Score: | 67% |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Official Exam Guide Trailhead Learning Path |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 2: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 3: Subscriber Data Management | 18% | - Preference and profile center configuration - Data import, export, and quality management - Contact model design and implementation - Data extensions, relationships, and data architecture |
| Topic 4: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Email Studio configuration and features |
| Topic 5: Setup | 38% | - Marketing Cloud extension products and features - Integration configuration and management - Setup Home features and configuration - Business units, user accounts, and permission settings - Security policies, password management, and access control |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A) Field Level Encryption
B) Advanced Audit Trail
C) Single Sign on Authentication
D) IP Allowlist
2. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
A) List Detective
B) Invalid Email Address
C) Skipped Records
D) Restricted Values
3. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
A) AMP script lookup Rows functions
B) Dynamic Content Wizard
C) AMP script conditional against the Gender field
D) A/B Test content type
4. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
A) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
B) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
C) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
D) Minimum Password Length, Password Complexity, Password History, Expiration Period
5. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A) Mobile Push
B) Mobile Connect
C) Journey Builder
D) Contact Builder
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A,C |
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