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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-date pair (exact or relative date)
B) Key-value string pair with an is or contains operator
C) Key-number range
D) Key-number (integer or float)

2. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Data Analyst
B) Audience Creation Specialist
C) Program Manager
D) Web Developer
E) Media Execution
F) Executive Sponsor

3. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Use Taxonomy Management in the Partner User Interface.
C) Submit Taxonomy Maintenance requests to My Oracle Support.
D) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

4. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Offline file structure and content
C) Granularity of taxonomy categories
D) Exact number of users that will be classified into each category

5. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on impressions set in the central rate card.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on a cost per stamp basis.
D) Clients can purchase data on a percentage of spend.
E) Clients can purchase data according to the specific terms in their contract.

Solutions: