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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) In addition to the classification rule, you also need to configure a chint rule.
B) The old rules must be purged prior to running the newly created rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) You must wait at least thirty minutes after creating a classification rule to start using it.

2. How are look-alike models produced?

A) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
B) They are built by creating audiences from categories with high index values.
C) They are built by data partners using complex algorithms of multiple data attributes.
D) They are built by ingesting online data from partner sites.
E) They are built within the platform using logic to connect audiences.

3. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

4. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Encoded | Direct
B) Sub-Domain | Complete
C) Path | Page
D) Exact | Referrer
E) Phint | URL

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) Asynchronous javascript tag
C) User data API
D) Image pixel

Solutions: