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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Ensure client is enabled on Match Multiplier.
B) Recommend leveraging Broad match where possible.
C) Set up logic if user qualifies for multiple audience segments.
D) Suppress 1st party converters to ensure that you are only reaching prospects.
E) Place BlueKai JSON tag in header of page before page content loads.

2. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
B) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.

3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client wants to review their data activation integrations.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

4. Identify the dependencies and data sources for a local campaign.

A) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

5. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) 15
C) Win Every Time
D) 7
E) 30
F) Win Each Category

Solutions: