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Last Updated: Aug 12, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Audience Segmentation and Data Management | - Data feeds and integrations
|
| Topic 2: Deliverability and Compliance | - Authentication and domain setup
|
| Topic 3: Analytics and Reporting | - Campaign performance analysis
|
| Topic 4: Account Configuration and Administration | - System setup and account provisioning
|
| Topic 5: Campaign Design and Program Canvas | - Program Canvas workflows
|
1. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
2. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to both email campaigns.
3. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A) Click the Version Test button.
B) Click the Render button.
C) Select Workbook > Test.
D) Click the Preview button, which has the eye icon on it.
4. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
B) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
C) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
D) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
5. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
A) Time stamp
B) Currency
C) Memo text - unlimited number of characters
D) Number
E) Binary string
F) Medium text - up to 100 characters
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,C,D |
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